Sustainability Communication
From CSRD obligations to communication that makes an impact.
Sustainability communication
Sustainability communication determines whether ESG management becomes visible. Regulatory requirements such as CSRD reporting lead to sober, technical mandatory communication. For those responsible within the company, this often raises another question: How do you also reach customers, employees, and the public beyond that? STEINBACH STRATEGIEN supports both, from mandatory disclosures to effective CSR communication on complex ESG topics, from the report to the website and other formats.
Auditing your own sustainability communication
Is our website EmpCo-compliant? Does the CSRD report cover everything material? Does our ESG communication come across as credible and substantive? A communication audit answers these questions for the entire company or for individual formats such as the report, website, brochure, or social media. Scope and focus are agreed in advance, and the result is concrete, actionable feedback.
Typical tasks
- Review: systematically review public and internal communication on sustainability and ESG
- Assessment: identify gaps and potential compared with your own goals, competitors, or ESG best practice
- Brief report: summarize prioritized recommendations concisely
Communication strategy for sustainability and ESG
Many reports and websites still contain sustainability strategies and ESG statements that are interchangeable and vague. CSRD reporting makes communication even more formal and fragmented.
How do you create a common thread in your messages? Which stories can be told, and which topics and projects should be put front and center? And how do you keep all of this EmpCo-compliant and understandable for non-experts?
A well-founded communication strategy defines core messages and direction along target groups, topics, and formats. Subject-matter depth meets a feel for language, a combination that a pure communications agency rarely delivers.
Typical tasks
- Analysis: assess the status quo of the sustainability strategy and ESG communication
- Direction: shape the sustainability strategy for communication
- Implementation: define a roadmap, language guidelines, and formats
Sustainability communication on climate, biodiversity, and supply chains
Climate action, biodiversity, and supply chains are among the strategic ESG topics that many companies need to address. Reporting obligations and broader communication often require well-founded analysis: What is the company doing in this area, what are others doing, and where do its own risks and opportunities lie?
Some of these topics are also sensitive for specific companies. For a consumer goods manufacturer, plastic waste can be a challenge; for a machinery manufacturer, the circular economy. Here, too, analysis helps develop substantive, effective communication that is strong in content, credible, and tailored to the target audience.
Typical tasks
- Topic research: research sustainability topics and industry-specific ESG aspects
- Positioning: develop credible statements and a strategic approach to ESG topics
- Alignment: bring communication in line with strategy and reporting
Expert content and communication products
Sustainability communication shows up in reports, corporate brochures, videos, and customer statements. Solid substance is the foundation everywhere, from the structure to the right visual language. Communication products with a sustainability focus often have to meet contradictory or complex requirements at the same time.
This is exactly where you need someone who brings both: ESG substance and a feel for language that recognizes when wording remains too vague or tips toward greenwashing. Whether with project responsibility or as content, structural, and subject-matter support for the commissioned communications agency, STEINBACH STRATEGIEN delivers exactly that, while the agency takes care of the design.
Typical tasks
- Concept: develop the content for corporate brochures, customer statements, and other formats
- Copywriting: edit and write content for sustainability reports or websites
- Format briefing: develop messages and tone for video or other channels
Get in touch
Questions? The best way to get started is with a brief email. We can then discuss whether a collaboration makes sense and what form it might take.